This process was a patient one. As a designer, I like to come up with options, present those, pick a direction, and make new options from there. The goal is to eventually end up with a very satisfying and dignified logomark. There was a lot to this whole process so feel free to ask! I had pages of ideas. PAGES.
I think one of the most fun things I’ve ever done as a designer was to use the new logo for our own interior spaces. We carried it through to a few areas in the office. This location is our Zoom Room. The wallcovering makes for a nice backdrop while also impeding external sounds.
I’ve always loved book and layout design so when it came down to rebranding the company, I knew it would involve redesigning and rethinking the way our promotional brochures were done. New paper, new binding, new look. I design, print, and bind these brochures in-house. I like controlling every aspect of the publication production process. There’s something very satisfying about each one being made by hand and how much control that takes but also allows.
Through this vectored city are hidden projects by Dean Architecture. This was also a tedious but fulfilling project.
We were long overdue for a new website. It was time for something cleaner, modern, and a better reflection of us as a firm.